WHY DO WE WEAR WHAT WE WEAR!
Have you ever wondered how Indians started wearing western clothes? What is the reason for this popular trend? What are the various influences on our cultural dresses and how we adapted to these changes?
Well, Classic Polo tried to get into the facts for you and look for the reasons behind the change in Indian menswear. And currently what the millennial is up to in this fast-changing fashion world?
The development of human civilization is incomplete without a mention of the clothes we wear. Indian men have been transitioning their style quotient with time over the centuries. Several social circumstances led to the acceptance of western wear in our country. At first, the emergence of pyjamas in the Middle Ages was a Persian influence and later pants garnered popularity during the British era. It was a practical need of the hour for patriotic countrymen fighting against English soldiers, they had to match up to their counterparts, and therefore they resorted to western pants, which was a comfortable attire to run, jump with free hands, unlike dhoti or lungi.
Conversely, India contributed to the fashion community; we collaborated with the west to produce new fabrics, designs, and terms for people living in other parts of the globe. Cotton was first grown on our land, the most expensive of natural dyes, Indigo was cultivated by indigenous farmers to produce the color, Khadi movement was introduced to boycott videsi (foreign) goods back in the 1920s, and the contributions are endless. The earlier handmade fabric was crafted by artisans depending on regional variations such as weather, religious beliefs, and tradition along with usability among other aspects.
At present, Indo-western or the fusion of two cultures is woven together to bring the best of both worlds. These clothing are appreciated by Indian men and appeals to international designers. The essence of culture in contemporary designs of Bandhgala, Bandi/Nehru Jacket, Sherwani, Jodhpuri pants, Pathani suit, and Cowl kurtas are quite popular among youth.
Several cultures have touched our society and left their footprint on Indian clothing. Today we wear what we accepted and adapted from the past and what attracted us and keeps us interested from the west such as denim or t-shirt. Each cloth design narrates its unique story and history on how and why it originated and evolved throughout the years and in other cases why it disappeared. We have embraced the change keeping in mind our traditional values.
Political influence on fashion resulted in the development of new garments under British rule such as Sherwani, elite Indian menswear. The gradual change was witnessed in the shape and fitting of the clothes in later phases. Advancement in the Indian socio-political set up led to a convenient fashion for other sections of the society, people who could afford fashionable clothes. Technology is another reason for the mass production of trendy outfits that are easily available to commoners. Not dependent on a tailor anymore, people are experiencing freedom in terms of alternatives available.
In the past, accessibility and necessity played a major role in determining the right clothing but nowadays, purchasing power has increased amid infinite choices in the bazaar. A common man can afford the style worn by his favorite actor.
We cannot deny the fact that movies are redefining the fashion for its audience and producing fashion icons for youth. Both Hollywood and Bollywood are inspirational, now and then they create charismatic characters and the fans follow their favorite actor’s dressing style. India’s 21st Century witnessed many style icons for youngsters be it Salman’s Tere Naam look, Hrithik’s Kaho Naa Pyaar Hai, SRK’s Kuch Kuch Hota Hai, Tiger’s Heropanti, Aamir Khan’s Dil Chahta Hai, Ranbir’s Saawariya or Ranveer’s Bajirao Mastani.
ALPHA INDIAN MALE
In recent years, Indian men have taken fashion seriously and they’re striving to achieve their best version. Men are moving from a conservative approach to dressing, they are becoming fearless to experiment and stand out from the crowd just like Ranveer Singh. Not hesitant to mix and match, cultural and western attire and add bright colors with accessories to complete their look.
The overall idea of dressing sense is sinking in among young men who are more attentive towards their appearance. Be it effortless office look, Diwali or Christmas, summer or winter New Year party or gym wear, the alpha Indian male has the right fit for each occasion. They want it all and never miss the style quotient.
Urban men are connected to the age-old traditional values and it is reflected through their choice of clothes during Indian festivals. On the other hand, the rural population is getting comfortable in western wear, in South India lungi is worn with a shirt full of colors and elegance. Western casual and formal wear have beautifully inculcated in our day-to-day life.
Western casual and formal wear have inculcated in our day-to-day life. It is interesting to note that we started with a revolt against western clothes but due to globalization and other factors we have gracefully accepted it over the years.