This pandemic is a wake-up call both to consumers and the Fashion industry. There are a lot of changes you are going to witness regarding the Fashion trends and how people approach Fashion. Let us look at where the demand in fashion currently lies, and the direction it will take post-pandemic.
Covid-19 has made brands think in such a way to look at the future and the ways that will make them survive in the long run rather than taking quick measures like increasing production, reducing manpower, etc. The Fashion Industry has taken a hit, like that of many other industries. So, going forward, you can see a lot of emphasis on Sustainable Fashion and importance to Make in India.
While Fashion will surely return to its roots as an expression of individuality, online commerce, e-commerce will play a vital role in engaging and retaining customers. We will see more Fashion companies bringing in new designs and promoting them online with offers and personalization.
Functional, cost-effective, and affordable Fashion will be the way to go, as will be online actions that have a vital impact on every part of a customer’s journey. Even an innovative design and fun T-shirts can have much value for the customer than ever before. Online fashion is not only about sales, customers are now looking for brands that can convey simple stories and make an emotional connect with them in the post COVID world.
Less is more
The economic perspective in a post-corona virus world is unpredictable. But we should be aware of what fashion looks like during hard times. Minimalistic designs are going to be a trend, and don't be surprised if you see the old styles and fashion forms making an entry. Normal looking clothing that is attractive and comfortable is already picking pace, and the brands will rely on this for reduced cost of products and increasing sales.
Time for In-demand Fashion
The workforce is the other thing to consider here. Many have lost their jobs, and the workforce in many industries are being lowered. If you take fashion industries, the number of people going to malls, to stores to buy clothes have drastically reduced.
It means everyone is resorted to thinking of ways such as producing or manufacturing goods which are in demand. So, from a sales point of view, brands are beginning to produce masks, PPE's, etc. If the mask is in demand, why not manufacture them and be a new player in the competition, Sounds good right?
What it is to the consumers? In-demand fashion for consumers can be not only these masks, they can be joggers, jeans, etc. As shopping is limited to online, some clothes are necessary as a daily usage point of view. So, there comes a new thing as In-demand fashion where people will be more inclined to necessary clothing and practical ones than going to something more fashionable.Fashion and an expression of style will remain as an essential nature of humankind - its subtleties will change though. The innovation and the new methods are only going to change, and let's hope the trend will be for the good.