Today’s fashion industry has its target market, which promotes and delivers the latest trends. The invention of various social media platforms ultimately changed the way we understand and absorb information. We can easily say people are becoming more influenced by what they see online than ever before, particularly when it comes to Fashion.
Remember the times we were presented Fashion through glossy magazines and shows? It is a fast forward, and now we are here in the era dominated by social media. Let us look at its impact on Fashion.
Benefits of Using Social Media in Fashion
Brand Image & Awareness
Before, if you were in the Fashion business or the end customer, it was a big task to make a brand known to people. The reach was not broad, and it came with limitations. To grow and make a brand visible was very much limited to radio, newspapers, and TV commercials.
The Brand image and awareness solely rested on these mediums, and it was always a hit and miss. They were not able to garner the same attention now we receive for brands on social media.
Now, you can use Social media to particularly develop Brand image and awareness that can be converted to sales in a short time. Once customers are conscious of a brand, they are more likely to trust the company, and hence turn to it over a lesser-known brand.
Fashion brands that tend to limit their presence only to their website won't work hereafter. It is all dependant on traffic, be it website traffic or reaching potential audiences using social media platforms. Particularly with brands that are trying to break out in the market, all are trying to reach customers who actively go and visit their site or potential customers, who appear to come to know the brand through an internet search.
With options like paid ads, engaging content, partnerships with influencers, businesses can reach a more extensive audience and spur growth in sales. With so many users active on social media, it is important to take advantage of the role of social media in the fashion industry to drive traffic to a brand.
Impact & Future
The introduction of social media in advertising and branding of the fashion industry has transformed the entire action, it opens the gates for more and more people to join and relate with any brand. This has now become an essential part of the fashion brand’s marketing and PR strategies.
Social media gives customers the choice to pick between trends and shop online with the help of few clicks. More the engagement with current and prospective customers more is the chance of selling the product. We can easily say this is the future, reaching people digitally in the social media world, build a brand name, and in turn convert them to sales.
Social media has had a drastic impact on basically every aspect of the fashion industry. This impact may change anyway in the future. But for now, it's not going anywhere anytime soon. Let us know how social media has influenced you in making purchase decisions regarding Fashion in the comments below.