Why Make in India?
Make in India was an initiative by the Government that started back in 2014. It was aimed mainly to encourage and boost domestic manufacturing industries and attract investment of foreign companies in India.
It has benefited many industries overall, but here let's take a look at what effects it had and will have on the Textiles and garments or fashion industry.
The Dominance of Manufacturing
When it comes to fashion, many tend to be obsessed with foreign brands. It is not a bad thing as everybody has their taste. It is all about experimenting with style. Indian fashion took strides only after mixing traditional and western approaches.
Western influence was always there, but one cannot deny the fact that ethnic fabrics and prints have picked up the pace. It is essential considering how it can change the lives of skilled artisans and traditional garment makers.
With more opportunities and demand, they can grow and, in turn, help the industry grow. It also gives a chance to showcase the wide range of exquisite Indian fabrics, the artwork on them, and various weaving techniques. With Asia emerging as the outsourcing hub of the world, soon India can become the manufacturing destination preferred for clothing.
Growth over the years
After the Agriculture sector, the textile industry plays a significant part in the Indian economy. This industry has become the largest source of employment generation.
Classic Polo is proud to be a Made in India brand which offers International style crafted exclusively for men over the years. Nowadays, numerous Made in India brands are beginning to emerge in the market. This is going to be the trend, and with the large-scale exports, it is going to be an upward growth from here on.
Steps to make this a Success
Although government incentives are on the right path to encourage domestic manufacturing, here are some steps.
The first simple step that can be followed by people is to wear brands that are made in India. If you are not sure about this, simple research will do to find it out. Skill-based training can be conducted to get skilled laborers in the industry.
If the government can provide a larger stage for designers to showcase their talent, it can lead to global recognition and aid in collaborating with a big foreign company. In this way, it helps in export and a larger reach.
Another thing to consider here is by promoting handlooms in India. It has a great value with global exposure. Supporting the handlooms and giving orders will make them produce more varieties. It includes all the handloom fabrics such as Khadi, Chanderi, Kalamkari, Bandhani, Kanjeevaram, etc.
Supporting Indian fabrics, using Made in India products, and having a thorough knowledge about the ethnic fabrics will further enhance the commercialization of Make in India. It all comes down to how we support it keeping in mind all the positive effects it can bring to the economy and the people.
Share your thoughts and mention which Made in India products you have been using in the comments.